Explaining the difficult
Bear Flat Media is developing a range of exacting infographics for S&P Global, a multinational corporation, specialising in industry and business, analysis and commodity data across a range of sectors.
After a recent branding overhaul, this new range of marketing collateral serves to impart sophisticated information about latest developments in customer markets and how S&P Global products offer dynamic solutions that address client needs .
We work closely with the solutions and product marketers and the data analysts themselves, based in other parts of the world. This type of collateral is new to S&P but has proven to be very effective.
Difficult concepts are broken down into discrete, essential factoids with a narrative thread.
After a series of revisions, refinements and brand guideline approval, the final infographics receive a lot of attention and positive feedback.
Besides a digital pdf, they can then be adapted for trade show displays and video and powerpoint presentations.