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Explaining the difficult

Bear Flat Media is developing a range of exacting infographics for S&P Global, a multinational corporation, specialising in industry and business, analysis and commodity data across a range of sectors.

After a recent branding overhaul, this new range of marketing collateral serves to impart sophisticated information about latest developments in customer markets and how S&P Global products offer dynamic solutions that address client needs .

We work closely with the solutions and product marketers and the data analysts themselves, based in other parts of the world. This type of collateral is new to S&P but has proven to be very effective.

Difficult concepts are broken down into discrete, essential factoids with a narrative thread.

After a series of revisions, refinements and brand guideline approval, the final infographics receive a lot of attention and positive feedback.

Besides a digital pdf, they can then be adapted for trade show displays and video and powerpoint presentations.
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